Ventura-based global advertising technology company The Trade Desk (TTD) has appointed Trish Frohman to the position of senior vice president of business development for North America, according to a press release published on Thursday.
Frohman is an industry veteran who previously served as the company's vice president of client development. In her new position, she will report to Chief Revenue Officer Tim Sims.
“Trish is a well-respected and trusted industry leader, and has played a key role as The Trade Desk has expanded key brand and agency relationships over the last two years,” Sims said. “Her extensive expertise and experience in the advertising industry, especially in TV, will help the company on its growth trajectory as our clients look to apply data-driven strategies to everything they do.”
Prior to joining TTD, Frohman worked as a senior advisor at McKinsey & Company. Before working with McKinsey, Frohman led the NBCUniversal sports advertising sales strategy, sponsorship and league relations team as an executive vice president. She also served in several senior leadership roles, such as EVP of sports advertising sales and marketing and event marketing at Turner Broadcasting.